ShareThis

The use of brand-name products and many others on film and television is negotiated by companies called product placement firms. For a fee that can run as high as $50,000, these firms will provide their corporate clients with promotional consultation and placement of their products in television series, feature films, and even game shows. These deals enable corporations to market their products by using the entertainment industry, and allow filmmakers to cut production costs by getting free products and services in exchange for their placement.

Product placement firms are hired by corporate clients to review upcoming scripts and determine what products will be needed; whether they should be handled visually or simply mentioned in dialogue; and whether the film is aimed at the correct target audience for the product. They negotiate a deal beneficial for both the corporate client and the cost-conscious studio.

For further information get in touch with:

AIM Productions
Kaufman Astoria Studios
34-12 36th Street
Astoria, NY 11106
Phone: (718) 729-9288

Ventura Media Group
11466 San Vicente Boulevard
Los Angeles,CA 90049
Phone: (310) 820-0607

Creative Entertainment Services
1015 N. Hollywood Way, Suite 101
Burbank, CA 91505
Phone: (818) 842-9119

Motion Picture Placement
9250 Wilshire Boulevard, #412
Beverly Hills, CA 90212
Phone: (310) 858-1115

Rogers & Cowan
3701 W. Oak Street
Burbank, CA 91505
Phone: (818) 954-6944

UPP Entertainment Marketing
3401 Winona Avenue
Burbank, CA 91501
Phone (818) 526-0111