In my first tech company, I stayed too deep in execution for too long — still closing deals, managing sales and operating in the weeds even as the business scaled — until I realized the very habits that built early success were the same ones limiting its long-term growth.
After years across agencies and enterprise marketing teams, I’ve found that most underperformance isn’t a creative problem — it’s a misunderstanding of how real people make decisions, and fixing that gap changes how marketing actually drives growth.
Nearly 70% of Google searches now end without a click. If your business is still optimizing for a world that rewarded keywords over clarity, you are already behind.
Cultures that are capable of navigating conflict start at the top, and that means leadership has to be open to disagreements and discussions. Here's how.