True growth isn't linear — it's exponential, and thinking in zeros means setting bold targets and creating systems that multiply impact instead of adding it slowly.
When it comes to implementing a strategy, most leaders focus on roles and goals. What's missing is the greater context their plan is operating within, and how that impacts the outcome.
Founders obsess over optimizing everything except the coffee they drink daily. But mold contamination, acrylamide, pesticides and supply chain shortcuts could be sabotaging performance.