As Q2 unfolds, many brands quietly realize their early-year strategies aren't delivering as expected. This is the moment that separates stagnant brands from growing ones.
A PR pro's take on the advantages and disadvantages of using the strategic tool of the controlled leak and how to do so responsibly so it doesn't backfire on you.
Building both a services firm and SaaS products taught me the real edge isn't choosing — it's combining cash flow, customer insight and scalable software.