The biggest reason proptech hasn't disrupted real estate isn't lack of innovation; it's how the industry uses it. Most new tools get folded into the system they were meant to replace.
A shift is happening among high-income professionals. Doctors, attorneys and executives who are capital-rich and time-poor are moving idle capital into a new category.
Across 22+ ventures, I've found that aligning business strategy with meaningful causes isn't just a branding choice — it's a powerful driver of loyalty, culture and long-term growth in a values-driven market.