The average college newspaper issue is read by 62 percent of of the students in its market. If a company wants to reach that market by placing ads in college newspapers, it may be easier and more cost-efficient to contact one of the few existing college newspaper advertising syndicates.
These organizations will ship your company's copy to thousands of college newspapers and then collect tear sheets and monitor advertising performance. They can also match your company's specific needs to particular college newspapers, based on categories such as college enrollment, circulation, cost to attend, or college degrees offered.
For more information contact:
American Passage Media 1114 Avenue of the Americas, 14th Floor New York, NY 10036 (212) 382-0560
Cass Communications 1800 Sherman Place Evanston, IL 60201 (708) 475-8800