The use of brand-name products and many others on film and television is negotiated by companies called product placement firms. For a fee that can run as high as $50,000, these firms will provide their corporate clients with promotional consultation and placement of their products in television series, feature films, and even game shows. These deals enable corporations to market their products by using the entertainment industry, and allow filmmakers to cut production costs by getting free products and services in exchange for their placement.
Product placement firms are hired by corporate clients to review upcoming scripts and determine what products will be needed; whether they should be handled visually or simply mentioned in dialogue; and whether the film is aimed at the correct target audience for the product. They negotiate a deal beneficial for both the corporate client and the cost-conscious studio.
For further information get in touch with:
AIM Productions Kaufman Astoria Studios 34-12 36th Street Astoria, NY 11106 Phone: (718) 729-9288 Ventura Media Group 11466 San Vicente Boulevard Los Angeles,CA 90049 Phone: (310) 820-0607 Creative Entertainment Services 1015 N. Hollywood Way, Suite 101 Burbank, CA 91505 Phone: (818) 842-9119 Motion Picture Placement 9250 Wilshire Boulevard, #412 Beverly Hills, CA 90212 Phone: (310) 858-1115 Rogers & Cowan 3701 W. Oak Street Burbank, CA 91505 Phone: (818) 954-6944 UPP Entertainment Marketing 3401 Winona Avenue Burbank, CA 91501 Phone (818) 526-0111