Apple Inc. technology company

Apple surpasses 60 percent reduction in global greenhouse gas emissions

Apple today announced that the company has surpassed a 60 percent reduction in its global greenhouse gas emissions compared to 2015 levels.
Meet four emerging filmmakers bending cultural and creative lines with iPhone 16 Pro Max

From a horror-comedy in Tamil to a magical romance in Malayalam, MAMI Select filmmakers are redefining cinema with iPhone 16 Pro Max.
Get active with Apple Watch

Apple Watch users can earn a Global Close Your Rings Day award on April 24.
WHAT THE CLASH? joins Apple Arcade in May, among five new games

Five fun games join Apple Arcade on May 1, including WHAT THE CLASH?, a quirky, fast-paced multiplayer game launching exclusively on Apple Arcade.
Apple Intelligence features expand to new languages and regions today

Apple Intelligence is expanding to even more people around the world.
Apple Intelligence comes to Apple Vision Pro today with visionOS 2.4

visionOS 2.4 is available today, bringing the first set of powerful Apple Intelligence features to Apple Vision Pro.
How the mind-splitting world of Severance comes together on Mac

How Geoff Richman, lead editor on the Apple Original, “Severance,” created the frenetic world of the hit show’s season two finale.
Apple’s Worldwide Developers Conference returns the week of June 9

Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 9 to 13, 2025.
Lossless audio and ultra-low latency audio come to AirPods Max

Apple is bringing lossless audio with ultra-low latency to AirPods Max, delivering the ultimate listening experience and even greater performance.
Apple unveils immersive concert experience with Metallica for Apple Vision Pro

A new Apple Immersive concert experience, "Metallica," is coming to Apple Vision Pro this Friday, March 14.